Our Story

Masterkidz: Where Learning is Fun!

Please take a moment to delve into the pages of our catalogue or to browse our website. You will discover for yourself why we are such a large and successful company, because at the very centre of what we do is the developing child who we aim to stimulate, excite and nourish with the very best screen-free toys and educational resources in the world!

International Respect, Educational Focus

Masterkidz is an internationally respected brand with a focus upon educational toys, classroom furniture and storage solutions. While we began producing wooden toys in 2003, it was in 2014 that Masterkidz became our official brand name, carrying the hallmark tagline "learning is fun." We believe passionately in children learning through play and having fun. Consequently, our catalogue and website are filled with marvelous, exciting, thought-provoking, and age-appropriate hands-on products.

A Legacy of Excellence and Safety

We have a reputation for excellence in all we do and believe that excellent product quality is the greatest legacy for our brand. To ensure this, all of our products undergo the most rigorous design, testing, and safety checks to meet every required international industry standard. Furthermore, our paints and finishes are water-based and safe, purposefully chosen to minimize their effect on the environment.

Innovation and Global Partnership

One of our biggest strengths lies in the design and development of new, novel, and better products. This constant push to reinvent and improve everything we do is at the very heart of our philosophy. With our design and automated production facilities in China and Indonesia, we are capable of creating outstanding products at affordable prices.